Customer Profile Research Paper Upscale Success - 890 Words

Customer Profile Research Paper Upscale Success The bridge market segment consists of a type of person that society has grown to see as a respectable and reputable breed of human being. Along with a sophisticated mindset, the typical women in the bridge market have a certain control of their life that is considered very admirable and successful among peers. In the life of these women, the goal is to race against time to do everything required of them, all while looking their best and keeping their composure. To the average woman, these women have â€Å"superhero† written all over them. Where many are moms, housewives, and career powerhouses, all in one, the life of a woman in an upscale world never seems to stop. With bridge defined as, â€Å"†¦the gap between contemporary and designer labels. . .† (Fasanella, 2009) stretching to make the combination of â€Å"normal woman† and â€Å"admirable social butterfly† is no easy feat at the end of anyone’s day. Lifestyle Although the lifestyle of these women may vary person to person, the general consensus seems to stereotype them to be socialites who work hard on the weekdays while holding together a family simultaneously. These women earn their playtime after long hours holding together a company. Women in this market run between the ages of 30-50 and usually are well established in their careers. Their occupations generally range into the higher reaches of the companies they work for, be they in politics or business, they don’t go unnoticed. GivenShow MoreRelatedBrand Audit Examples10459 Words   |  42 Pagesrevitalization through an upscale line extension Shantini Munthree and Geoff Bick University of the Witwatersrand, Wits, South Africa, and Russell Abratt Nova Southeastern University, Fort Lauderdale, Florida, USA and University of the Witwatersrand, Johannesburg, South Africa Abstract Purpose – The objective of the paper is to provide an understanding of how large organisations develop line extensions of their brands and to present guidelines for management when considering an upscale line extensionRead MoreLow Cost and Differentiation Strategies1368 Words   |  6 PagesLow-Cost Leadership and Differentiation Strategies Laura Allard November 21, 2010 William Hogan Management Cases Upper Iowa University Abstract This paper discusses Low-Cost Leadership and Differentiation business strategies. The paper explains what each strategy is and how they can be applied, utilized and maximized as strategies for a company. 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Loyalty programme- Our loyalty programme is pp Rewards. With